About Us

What’s UP – Canada’s Family Magazine and whatsupfamilies.com

What’s UP magazine and whatsupfamilies.com deliver tools and tips for maximizing the time you invest in your family. Boasting a rich mix of entertaining feature stories and family activities, we offer time-starved parents strategies for making the precious moments with their children even more special, whether it’s at the dinner table, in the garden, or on the playground.

Both in print and online, you’ll discover:

  • great family activities for strengthening kid-parent teamwork skills
  • expert advice on managing your family’s health, finances, and time
  • delicious, nutritious recipes for fuelling up families on the go
  • adorable, easy-to-make crafts kids and parents can create together
  • the latest in family tech and entertainment news

Published by Paton Publishing, a division of Metroland Media Group, What’s UP magazine and whatsupfamilies.com are part of a comprehensive media strategy to reach Canadians of all ages. Other Paton titles include POP!, Canada’s Adventure Magazine for Kids; Whoa!, Canada’s Fast, Fun Entertainment News Magazine for tweens; and Hockey Now, a weekly hockey publication, which can be found in over 1,200 arenas across Canada.

Beyond traditional print, Paton Publishing has developed several innovative in-school programs for clients including the Montreal Canadiens, the New York Islanders, the Washington Capitals, the Florida Marlins, the Columbus Blue Jackets, the Ottawa Senators, BIC Stationery Products and the Canadian Olympic Committee. These programs build off engaging themes like hockey and baseball to teach kids the school curriculum and make learning fun. Paton has also custom published magazines for companies including The Hockey Company (Rush), West 49, and most recently, Scotiabank (Hockey Club Magazine).

For advertising inquiries please call 905-273-8133 or e-mail deanna@whatsupfamilies.com

www.patonpublishing.com